Shift before you Suffer - A glance to the future of building

When customer satisfaction can directly impact your app store ratings and ultimately your revenue, how do you ensure that you can deliver the best possible digital experiences to users every time?

The mobile app testing world has gone through a paradigm shift in which Quality Assurance is gradually becoming Quality Engineering, and testing is shifting to the left with the application of modern testing principles. This evolution has made it necessary for organisations to adapt to new trends and keep up with the times. Seamless end-user experience, Performance, Usability, UX has become the top priority for all global mobile app companies, as it directly affects retention rates, conversions, and ultimately revenue. When customer satisfaction can directly impact your app store ratings and ultimately your revenue, how do you ensure that you can deliver the best possible digital experiences to your users every time? Even if we deliver a brilliant feature, if it's not user-friendly, people will eventually stop using those apps, leading to a low rating on app/play store. As high-performing apps are user favourites, testers and app developers should also adopt to quality-centric strategies while implementing mobile apps. In this talk, we will discuss how to align our testing strategies based on my personal experience working in a fast-paced fintech startup to build successful mobile apps.