Overconfidence in the level of certainty and predictability is perhaps the most expensive form of avoidable waste in product development.
Certainty and predictability have to be the two most expensive myths in product development. In reality, complexity makes outcomes impossible to predict with any sort of certainty. In this keynote, Ray Arell will address the importance of changing how we approach getting solutions to market. This includes creating a safe-to-fail mindset, using development life cycles that keep pace with emergent customer data, using that data to create customer value early and often, and avoiding unnecessary costs by culling solution elements your customer will not pay for.