Patterns of behavior that need to be emulated, to succeed.
Success should never be measured in tickets written, but rather in problems solved. Bridging connections between code & customer experience, designers & developers, and management & practitioners.
The concept of an archetype appears in areas relating to behavior, modern psychological theory, and literary analysis. An archetype can be: a statement, pattern of behavior, or prototype which other statements, patterns of behavior, and objects copy or emulate.
This talk will cover why communication is everything, with stories where I turned to brand archetypes to adapt how I communicated.
To start thinking about how you receive information and how you give people information as well, because communication is everything.
Examples where I needed to adapt how I communicated with clients, utilizing the:
- Detective archetype
- Engineer archetype
- Rescuer archetype
- Translator archetype