The unsung heroes of your product kicking ass.

Patterns of behavior that need to be emulated, to succeed.

Success should never be measured in tickets written, but rather in problems solved. Bridging connections between code & customer experience, designers & developers, and management & practitioners.

The concept of an archetype appears in areas relating to behavior, modern psychological theory, and literary analysis. An archetype can be: a statement, pattern of behavior, or prototype which other statements, patterns of behavior, and objects copy or emulate.

This talk will cover why communication is everything, with stories where I turned to brand archetypes to adapt how I communicated.



To start thinking about how you receive information and how you give people information as well, because communication is everything.

Examples where I needed to adapt how I communicated with clients, utilizing the:

  • Detective archetype  
  • Engineer archetype  
  • Rescuer archetype  
  • Translator archetype